Updated: Feb 1, 2021
Looking for content and social media inspiration for February?
We've pulled together our top three trends of the month as well as all of the major key events and international days in February to help you create effective content for your followers and consumers.
TOP 3 TRENDS AND THEMES IN FEBRUARY
Thanks Bridgerton. Since the airing of one of Netflix's most successful series to date, consumers have become obsessed with period dramas (us included). Britbox (the UK's answer to Netflix), has reported a six-fold increase in viewings across most period dramas on the platform in the first week of January compared with pre-Christmas. Because of this, it will come as no surprise that there will likely be a continued resurgence in re-watching period dramas as well as consumers indulging in reading the classics too. And we don't think this will just affect the media we consume. We also believe there will be an increase in floral and 18th century inspired decor too. Um, helloooo wisteria!
Whether you're spending every spare hour you have home-schooling or wishing you could spend time with your loved ones, this pandemic has certainly taught us the importance of family.
With the UK lockdown set to continue for most of next month, we think this will be a big trend and focus and one businesses should tap into with their upcoming content and social media.
Spending so much time inside over the last year saw a huge surge in home decor trends and buying habits. But this year, Pinterest are predicting digital decor will be the new trend with Gen Z and Millennial consumers wanting to dress up their laptops and phones with statement art and stickers.
Considering the amount of time we're spending on our digital devices, we see this happening sooner rather than later.
FEBRUARY CALENDAR EVENTS
LGBTQ+ History Month
Black History Month (USA)
Chinese New Year - 12th February 2021 – 26th February 2021 (the year of the Ox)
Children's Mental Health Week - 1st–7th February 2021
Groundhog Day - 2nd February 2021
World Cancer Day - 4th February 2021
International Day of Women and Girls in Science - 11th February 2021
Valentine's Day - 14th February 2021
International Book Giving Day - 14th February 2021
Shrove Tuesday/Pancake Day - 16th February 2021
Saraswati Puja/Vasant Pancharni (a Hindu festival marking the coming of spring) - 16th/17th February 2021
Ash Wednesday (a holy Christian day marking the beginning of Lent) - 17th February 2021
Purim - (a Jewish holiday commemorating the saving of the Jewish people from Haman, a Persian Empire) - 26th February 2021
Thanks for reading! We hope the above helped in inspiring and informing content ideas in February.
Look out for our March social media inspiration coming next month.
If you want more help brainstorming content ideas or even someone to help create and schedule content, get in touch via the Contact form on our website or email firstname.lastname@example.org – we're happy to help!